Last week, Instagram began tagging state-backed media, following a policy that the company's father, Facebook, announced in October last year. Started to implement it in its own social network in June.
Tags have already started appearing, and users will see both pages and posts marked as being controlled by certain states.
The tag also has an informative role, which is why, if you touch the tags, you will be redirected to a support page, where you can learn more about the policy. Some of the publications where you will see the label include Redfish, In the Now, and Soapbox.
“Instagram defines” state-controlled media “as media that Instagram considers to be partially or entirely under the editorial control of a state government, based on its own research. and evaluations against a set of criteria developed for this purpose, says the company on the page.
“We will bring these accounts to a higher standard of transparency, because we believe that they combine the influence of a media organization with the support of a state.”
Facebook says it plans to add tags for Instagram ads “in the coming months.”
When Facebook detailed the policy in June, it said it had consulted with 65 experts to create an internal criterion to help correctly assign the “state-controlled” label.
As can be seen from the screenshots posted on Twitter by journalist Casey Michel, some of these publications have already updated their profiles to challenge the labels. They have the option to appeal officially.